No trends. Pure hand-crafted truth.

Play It Cool Records is for the hardest-working realists who crave authenticity in their music and understand the daily grind. Play It Cool Records unites diverse music projects bound by genuine sounds. It's honest music.

Origins and Vibe


Born in Nebraska, 15+ years ago, Play It Cool Records was crafted to build a musical family... a tight-knit hub where like-minded artists work independently, collaborate, create opportunities, and release high-quality work without traditional label walls. It spotlights indie hip-hop, beat-making, songwriting, hand percussion, custom sample creation, and acoustic music pulsing with intensity. No chasing trends... just focused on what's true and unique.

Hiatus and Rebirth


After a 5+ year hiatus of holding life together, Play It Cool Records emerges sharper and cleaner. Acoustic recording and musicianship are now more skilled, fueled by life experience, focus, and drive. Working alone when no one was looking, consistency proved growth.

Everyone thought we were dead. We're back, better with age.

Current Focus and Horizon

Our music awaits a sincere audience. We work every day to make something for you. We provide you with real lyricist and storytellers, beat-makers, songwriters, and inspiring acoustic musicians. The best is still to come. We're here for the love of the game and the love of life.